La Conexión is a Latino gourmet marketplace that celebrates, preserves, and fosters community. They provide a vibrant environment for curious guests to enjoy fresh, authentic, and high-quality Latin foods.

Seeking to revitalize their brand with a visual identity that honored their Latin heritage, I worked with La Conexión to breathe life into their anticipated vision with careful precision. 

Simplicity and vibrancy were integral to them, so we utilized a bold yet concise script wordmark. The typography and colors are not only a nod to the hand-lettering seen in Latin American markets — they convey a sense of liveliness and humanity that reflects the market’s energy.[/vc_column_text][/vc_column][/vc_row]