MOM’s Organic Market partnered with ​Natural by Nature​ for their private label organic milk products in gallon jugs and 1⁄2 gallon cartons. I designed the 1⁄2 carton packaging and labels for the gallon jugs.

To emphasize the family-owned aspect of Natural by Nature, I incorporated visual elements that evoked a sense of warmth and compassion. Typography inspired by vintage graphics was employed to give the labels a sense of relatability and perpetuate a rustic, farmland aesthetic.

A color system was established for each label to designate the different varieties of milks — red for whole, blue for reduced fat, and green for fat-free. This enabled customers to quickly identify their preference and become familiar with these visual signals upon repeated purchases.