For MOM’s 23rd store location in Burlington, MA there was a desire to implement a dynamic and contemporary approach that reflected MOM’s brand values. Overseeing two designers, I devised and led the space’s concept, strategy, and environmental design. 

The signage used throughout the space matched the black-and-white aesthetic, alluding to chalkboard signage. This analog look was further employed with hand-drawn illustrations created by one of our in-house artists. Color accents were added to establish additional visual intrigue. 

To convey MOM’s environmental values, we utilized only recyclable materials, including reclaimed wood and converd paper. Sign displays spoke to these sentiments directly, telling the story of MOM’s environmental projects and advocacy over the years since their inception.