MOM’s Organic Market launched their private label organic nut butters in 16 oz gold top glass jars. I designed the nut butter labels for the nut butters.

I incorporated visual elements such as the circle that is a welcoming symbol with a hand-drawn brush typeface to give the labels a more personal welcoming feel and celebrate the organic made-from-scratch quality of the product. The heart for “love” ties the label together to attract health-conscious organic enthusiasts.

A color system was established to differentiate between peanut and almond butters and the texture of the nut butters–either crunchy or smooth. This helps create a banding effect that helps products stand out on the shelf.